There are unique challenges to selling luxury homes, and Austin property management advisors will confirm that these homes have a much narrower pool of potential buyers. It is can be frustrating to have a high-value home sit on the market for a while. With these expert tips, you don’t have to wait as long to find the right buyer and get the price you want for your home.
Study the Competition
To know well your home stacks up against the rest of the listings, you need to be familiar with what other luxury homes Austin residents can choose from. Compare your lot size and square footage to the other homes listed and take an interest in what amenities or upgrades that another home has that may stand out from yours. Price your house competitively, especially when you find that you have similar characteristics or elements.
Use the Right Real Estate Agent
It is extremely important that you select a real estate agent that has experience selling luxury homes. It is much different explaining the finer features and upgrades of a high-value home than the average two-bedroom rancher, and poor presentation can let your house sit on the market for weeks. Luxury home buyers are in their own little niche, with specific wants and needs. The right agent can target these things and bring your house under contract in no time.
Give Your Home a Voice
The old saying that a picture is worth a thousand words holds true in real estate. Let your home speak for itself with professional photographs that tell a story of luxury and quality. A picture will grab a buyer`s attention before the details on a listing. Use video to create a walk-through and help potential buyers feel what it is like living in the home.
Highlight the Differences
Though it may seem obvious, taking time to point out the high-end features or a fabulous view helps set your property on another level. Luxury homeowners don`t want to feel like their home is one of many. They want the bragging rights for a one-of-kind marble entryway or balcony view. Use location and detailed descriptions in the listing to attract buyers and fulfill their need to know more with pictures that support your claims. Use points of interest around your home`s location to talk up the lifestyle that a homeowner could enjoy.
Luxury homebuyers will go online to look at real estate listings, but they will also go to real estate magazines, the newspaper, and social media networks for help with their house hunt. With the right strategy, your home will sell in no time.
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